How to Add a TikTok Bio Link (and Why You Should)
TikTok Bio Link – In this article, we’ll go through how to add a link to your TikTok bio for businesses and creators, as well as provide you some examples of how to use the TikTok link in bio function.
TikTok users on both Android and iPhone can now include a link in their TikTok bio. The feature was initially made available to Android users in March 2020, and subsequently to iOS users in 2021. If you’re familiar with the link in the Instagram bio, the idea is similar here.
Brand and creator accounts can both benefit from increased traffic to their profiles by including a link in their TikTok bios. This writing will go over the subsequent subjects:
Why should you use the link in bio feature?
- How to Obtain TikTok’s Link in Bio
- How to Add a Link in Your TikTok Biography
- Examples of how to use your TikTok link are provided in the bio.
- Why You Should Include a TikTok Link in Your Bio
When it comes to posting material (as a brand or as an individual creator), having a way to link to other projects, contact information, or product pages makes TikTok a lot more profitable platform.
It is tough to monetize TikTok exclusively through views and the Creator Fund. However, TikTok continues to generate significant money for businesses and influencers. How? Frequently as an awareness channel that directs users to other sites where they can either immediately convert (such as a merch store) or where their views earn the author extra money (such as Twitch or YouTube).
This off-channel traffic conversion is most likely to occur via the link in your TikTok bio. It’s a simple, frictionless approach to direct visitors to where you want them to go rather than relying on them to remember your brand name or log in and look you up on another site. After all, how often have you been browsing through TikTok and thought to yourself, “I’ll remember that,” only to forget about it?
Try these popular TikTok apps:
- TikTok Video Editor for Free
- Maker of TikTok Safe Zones
- TikTok can be repurposed from YouTube.
- TikTok TikTok Video Ad Maker repurposes Instagram
- Now that we’ve established why you should include a link in your TikTok bio, let’s talk about how to accomplish it.
- If you already have enough followers, here’s how to convert your personal TikTok account to a Business Account.
Navigate to the Settings and Privacy menu. To access this option, click the three-line menu symbol in the top right corner of your profile.
Change the kind of your account. Click the Account Settings button, then choose “Switch to Business Account.”
Create your Business Account. Go through the process of creating a Business Account. You’ll be asked to select a category for your account. Choose the option that best describes your company or the type of material you create. If you want clients or brands to contact you through TikTok, include a business email address. You can also choose to skip this step and set it up later.
When you’re finished, you should have access to all of the Business Account features, including new profile settings. If you have +1K followers, you will be able to add a website.
How to Add a TikTok Business Account Link
Adding a link to your TikTok profile is simple for accounts that have access. Here’s a simple guide.
How to Add a TikTok Bio Link:
Choose the Edit Profile option. Click the Correction profile idol on your TikTok silhouette carrier.
Select the Website option. There is a box under “Add a bio to your profile” to “Add your website.” Simply click on it.
Copy and paste the URL of the website to which you want to link. Copy and paste the link to your company’s homepage, linktree, merchandise store, or any other site you want to link to here. Select “Save.”
That’s all there is to it! The URL you added will now appear on your TikTok profile, directly above the grid of videos and TikTok playlists. It’s also in a bold font, which makes it stand out from the rest of your bio information.
How to Get the Most Out of TikTok (Link in Bio)
The options for what you can link to in your TikTok bio are nearly limitless. It all depends on how you want to use your TikTok traffic and what your target audience is looking for. Here are some of the most common techniques to promote your TikTok bio link.
1. TikTok Link to Your Store
TikTok has greater e-commerce potential than you might believe. In fact, more than half of TikTok users purchase anything after seeing a brand or product on the platform.
Linking to your storefront through TikTok is one of the most direct methods to earn income from your TikTok traffic, whether you’re an independent creative with a retail store or a brand with a real or digital product to sell. Unlike TikTok Shopping, the in-app purchase alternatives for e-commerce firms, linking to your own product pages eliminates the need to jump through any of TikTok Shopping’s eligibility hoops or share any of the earnings with TikTok.
Gymshark is a brand that links to their product page right from their TikTok bio.
2. Provide a link to your most recent project.
If you generate content for other people or work with brands and/or other artists, you’re probably always working on a new project. This may be your most recent YouTube video, a fresh blog article, or a collaboration with your ideal brand. The link in your bio is an excellent spot to let people know what you’re up to and to get more eyes (and cash) on your most recent work.
Mary Orton, a fashion and lifestyle blogger, promotes her current collaborations via her TikTok link. In this case, she collaborated with a jewelry business to design a limited edition necklace.
Because this limited deal is not a permanent feature on her page, the link in bio is an excellent approach to attract visitors to it. She can simply replace the link when the limited supply runs out. This continuously gives a nice user experience, never directing consumers to a broken link or a sold-out goods.
3. Add a link to your Site , Porfolio or blog.
Perhaps you don’t want to constantly alter your link in bio to keep up with all of your fresh stuff. Another excellent alternative is to direct traffic to your site or blog. Including this type of link will direct readers to your website, where they can explore and view all of your most recent posts or products.
Elizabeth Minchilli, a food blogger and tour guide, links to her site directly from her TikTok profile.
Users can read her most recent posts or sign up for her newsletter to receive them by email. This is a great strategy to gain new readers and cash because she monetizes her email and promotes her latest trips there as well.
4. Include a Linktree in your TikTok bio.
Why limit yourself to just one website? Most businesses and creators have many channels and are working on multiple projects. You can use a link aggregator service like Linktree to attract traffic to various sites using the same link.
By far the most popular approach to use the TikTok link in bio is to add a Linktree to your TiKTok. Most creators and brands utilize Linktree to centralize all of their projects, products, and content. Consider the following example from Mythical Kitchen, a food media company.
Their Linktree has links to their YouTube channel, current video, podcast, merch store, Twitter account, and more. It’s a one-stop shop for anything Mythical Kitchen-related that customers might want to view, buy, or learn about.
Here’s how to integrate Linktree with TikTok:
Create a Linktree account. Signing up is free, but you may upgrade to one of their three paid programs if you want more personalization and analytics.
Include your connections. All Linktree accounts can add an unlimited number of links and link to numerous social networking networks. Add the most important links to which you wish to direct your TikTok traffic. To encourage more clicks, provide an engaging Call-to-Action (CTA) for each link button.
Make your Linktree unique. Make use of the design options to achieve the look you desire for your Linktree. If you use the free plan, your color palettes, typefaces, and backgrounds will be more limited. You can apply unique branding and remove the Linktree logo if you have a subscription plan.
TikTok your Linktree video. When you’re satisfied with the appearance of your Linktree, copy the link and paste it into the website section on your TikTok bio. You may adjust your Linktree directly from the URL whenever you want to update the links or the aesthetic. You won’t have to alter the URL in your TikTok bio as much.
TikTok’s link in bio is an incredible tool, whether you’re an independent creator trying to make money on TikTok or a brand looking to convert awareness visitors into conversions. There are numerous applications for it at both the top and bottom of the funnel.
Check This Out: Guide to TikTok Analytics
This post should have answered all of your burning questions about how to add a link to your TikTok profile and given you ideas for what to connect to. Check out our Resources Library for more TikTok strategy advice, or try out the TikTok video editing tool.
FAQs TikTok Link in Bio
1. Why am I unable to include a link in my TikTok bio?
If you don’t see a place to insert a link in your TikTok bio, you might not be eligible. TikTok Business Accounts with over 1k followers can use the link in bio function. If you have enough followers, just change your profile to a Business Account to have the option to add a link to your bio.
2. How do you get a free link in your TikTok bio?
If your TikTok account allows it, you can add a link to your bio for free. You can use a link aggregator like Linktree or add a direct link to your site (or any site). While Linktree has paid versions that start at $5 per month, they also have an alternative that is always free. This is the most popular method for adding a free link to your TikTok bio.
3. How much does it cost to add a Linktree to TikTok?
Linktree offers a free plan with limitless links for life, but if you want more analytics and branding options, you may upgrade to one of their paid plans. There are three paid tiers: Starter, which costs $5 per month, Pro, which costs $9 per month, and Premium, which costs $25 per month.