Your Ultimate And Best Guide to TikTok Analytics: Effort, Grow, and Succeed
Guide to TikTok Analytics – How do you define TikTok’s success? Begin by tracking your TikTok stats. We explain how to track TikTok metrics and what they mean in this guide.
If you’ve ever posted on TikTok, you’re familiar with the addicting thrill of checking your profile to see if you’ve received any views, likes, comments, or shares. And you’ve probably felt the rush of seeing that view or following count grow.
TikTok analytics are the ultimate way to gauge achievement on the site. While it would be ideal if every TikTok video you posted became popular right away, the majority of us will spend our time tracking the performance of each video and learning what works and what doesn’t.
The number of views on each TikTok represents only a small portion of the analytics data TikTok has to provide creators and businesses on the platform. You can delve deeper into the figures and discover how to measure your achievement in greater depth if you have the correct tools.
TikTok statistics provide insights into your material, such as how much conversation you can generate and how many people enjoy your content so much that they share it with a friend. They also illustrate how your account has grown over time and whether your posting strategy is working. You may discover how to keep continually engaged in live videos. All of this information is critical for your TikTok marketing plan.
We’ll go through the TikTok content metrics you should be following, how to discover them in the TikTok app, and which third-party social media tools to utilize for TikTok analytics in this article.
TikTok analytics tools: how to use them
You may view your TikTok metrics in two ways: in the app or through a third-party analytics platform. First, let’s look at how to track metrics in the TikTok app.
TikTok’s inbuilt analytics tool for creators can be used.
To access TikTok analytics in the app, follow these steps:
- Go to your app’s profile page and tap the menu icon in the top right corner.
- Select Creator Tools.
- Select Analytics.
- For corporate accounts, use TikTok’s analytics feature.
TikTok does feature a more extensive analytics dashboard, but you must have a commercial account to access it.
A TikTok corporate account includes such metrics as well as more complex ad possibilities, so if you’re a company on the site, it makes sense to upgrade. The disadvantage is that you will immediately lose access to copyrighted music.
If you want to make the move, follow these steps:
- In the app, go to your profile and tap the menu icon in the top right corner.
- Select Settings and Privacy.
- Select Account.
- Switch to the Business Account option.
Follow the steps to choose a company category, such as Beauty, Arts & Crafts, or Health & Wellness.
You’ll be asked to enter an optional contact email address and, if you haven’t already, to fill out your bio.
You’re finished! You have now created a TikTok business account.
You may now examine extensive analytics in the app after activating your business account and features.
To gain access to TikTok analytics for business, follow these steps:
- Go to your app’s profile page and tap the menu icon in the top right corner.
- Select Business Suite.
- Utilize analytics.
- You’ll discover a variety of ways to investigate the performance of your TikToks here.
If you’re conducting an influencer marketing campaign or an e-commerce site, TikTok’s business analytics dashboard can help you track conversions and link-in-bio clicks.
Use a TikTok analytics tool from a third party.
TikTok analytics tools from third parties have some advantages over the in-app analytics dashboard. Many of them allow you to watch multiple TikTok accounts at once, track your influencer activity, provide insights into marketing efforts, and provide a broader range of data. Many offer elements for predicting future TikTok trends.
They also provide more choices for viewing TikTok analytics across a specified period range, so this is the best option if you want to look into previous data.
Third-party solutions are essential if you conduct TikTok campaigns as a brand, need to measure critical KPIs for clients or need a tool for managing several accounts.
Let’s carry a glance at some of the most reasonable possibilities.
1. the keyhole
Keyhole is a robust all-in-one analytics solution that can monitor more than simply TikTok. It automates reports and aids in the tracking of ROI for influencer initiatives.
Pricing: A free trial period is followed by $99 per month for small to medium-sized enterprises and creators, or $79 per month annually. Accounts for corporations and agencies are then added.
Pentos is designed specifically for TikTok influencers. It tracks trending music, topics, and producers across the platform as well as your stats.
Pricing starts at $299 a month for tracking one TikTok account as well as global trends.
Analisa provides TikTok creators with a complete dashboard that includes insights regarding engagement, posting trends, views, comments, and more. You can also gain more insights into the demographics of your followers and track hashtag performance across the app.
Pricing: Viewing your most recent video posts is free, but the basic service is $48.30 per month. To gain access to more TikTok insights, you’ll need to subscribe to the Plus plan, which costs $104.30 each month.
Quintly is a TikTok analytics tool that allows you to track numerous accounts at once, making it ideal for social media managers, agencies, and companies. It converts your TikTok analytics into live visuals that you can easily share with clients or colleagues.
Pricing: The most affordable package is $3,780 per year and includes three social media accounts and one user.
5. Dash Hudson
Dash Hudson is a TikTok analytics tool that is especially valuable for e-commerce firms, as it has built-in tools for tracking TikTok shopping conversions. It also monitors account performance, enables comment scheduling and response, and monitors TikTok trends.
Pricing: The most basic service costs $249 per month and offers surveillance for one social media network, including Tikok.
Brand24 is a social media analytics platform with a focus on social listening. The platform excels in monitoring social mentions and sentiment. It can also follow TikTok hashtag campaigns and provide insights into global TikTok trends. Brand reputation management is the name of the game here.
Pricing: The individual plan is $69 per month and is free to trial.
SocialInsider is a social media analytics application that analyses metrics across many platforms, including TikTok. Keep an eye on your engagement rates, individual video analytics, and campaigns. There are various tools for keeping track of competition. It’s intended for people who need to keep track of many TikTok accounts.
Pricing: A 14-day free trial is followed by a monthly fee of $124 for the base plan.
8. Sprout Social
Sprout Social is a TikTok analytics tool, but it does a lot more. You may plan TikTok postings, respond to comments, and compare TikTok activity to activity on other social media platforms in addition to the metrics reporting suite.
Pricing: A free trial period is followed by a monthly fee of $249 for the regular plan.
TikTok metrics to keep an eye on
Let’s look at the TikTok analytics data you should be paying attention to and why these metrics are important for video performance. We’ll also show you how to use TikTok’s statistics dashboard.
The Overview tab
These are the stats that are essential for tracking the success of your TikTok videos. The overview tab is located on the first screen of the app’s analytics dashboard.
All metrics can be viewed over 7, 28, or 60 days, or a custom date range can be specified.
Views of videos
This is the measure you’ll be most concerned about.
On TikTok, a view is recorded as soon as someone begins watching your video, even if they don’t finish it. When the same user watches a video many times, each time counts as a view.
You may view anyone’s views in the TikTok app by navigating to their profile or your own. Each video in the grid of recent videos will have a view count. Total video views over a defined date range can be shown on your analytics dashboard.
When a user taps your profile symbol, whether from a video, a friend suggestion, a direct message, or elsewhere, your whole profile is displayed.
This is an indication that a person enjoys your material and wants to see more of it. Furthermore, if you’re a creator who releases videos in multiple parts, it’s a sign that TikTok users liked part one enough to touch on your profile and look for the rest of the series.
If you’re getting a lot of attention, you should put it to good use. That involves keeping your TikTok bio up to current and optimized. Make use of it to emphasize what viewers may expect from your account. You can also include a link in your biography to convert some of those views into money or off-channel traffic.
Although views will come naturally when TikTok displays your work on For You pages, likes signal that you’re making engaging videos. Users who appreciate your videos tell the algorithm to show more of your TikToks on their For You page, which is significant.
Likes are the most important measure to track after views. Set a date range to discover how your preferences have evolved.
Comments, like likes, are crucial since they demonstrate the level of interest in your films.
TikTok’s algorithm prefers videos with a high number of comments. It also demonstrates that your content is engaging enough to elicit discussion.
Analytics for content tabs
The Content tab on the TikTok analytics dashboard is where you may look at individual videos.
Videos have been posted.
Your videos from the last seven days can be found here. You are unable to adjust the date range.
This provides a brief overview of the numerous videos you’ve lately submitted, as well as the number of views they’ve received. This is the place to go to track individual TikTok video performance.
If you tap on a video, you’ll get further information, such as:
- Total amount of hours spent playing
- The average amount of hours spent watching
- Views of the entire video
- Audience attained
The average view time is particularly useful for determining whether TikTok users are watching the complete video when you submit.
If any of your TikTok videos have lately gone viral, you may find them here. This section displays your most popular videos from the last seven days. Again, you cannot adjust the date range, but the videos in this section do not have to be current.
This panel displays which of your films have received the most views in the last week.
Analytics for TikTok followers
The Followers tab is next, and it contains precise information on who is viewing your TikTok videos.
Total number of followers
The follower’s tab’s first part displays your overall number of followers over time. You can view growth over the last 7, 28, or 60 days, or you can choose a period range of up to 60 days.
This is where you’ll see how many total followers you’ve earned or lost in the period you’ve chosen.
Demographics of the audience
Scroll down to see more information about your target audience.
You’ll find information about your viewers here:
Age Gender Top Countries Top Ten Cities
This is useful data for your content strategy. For example, if your target audience is Gen Z but you see that most of your viewers are 45 to 54 years old, you know you need to make some changes.
The “most active times” tab is also incredibly useful – it can advise you when is the optimum time to post on TikTok to obtain the most engagement and reach your target audience.
Analytics for TikTok Live
The metrics for your live videos are the last tab in the TikTok analytics dashboard. This panel keeps track of your live videos from the previous week or month.
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It includes the following:
- Total number of views
- Total amount of time spent on living
- Live videos resulted in new followers.
- The highest number of viewers
- Distinct viewers
Always return to this tab after hosting a live video to track your performance and fine-tune your live video content strategy.
Analytical tools can help you expand your TikTok account.
Tracking your analytics is the only way to figure out if your TikTok videos are reaching an engaged audience. Utilize this priceless information to study, grow, and fine-tune your TikTok marketing plan.
TikTok Analytics Frequently Asked Questions
1. Can you view the TikTok analytics of others?
Yes, some of them! You can see video views on anyone’s profile on the app. You can check likes, comments, and shares by clicking on a certain TikTok. Every profile also displays the number of followers.
2. Is TikTok analytics available for free?
TikTok analytics are available in the app for free to all users as a method to improve your content strategy. By creating a business profile, you may gain access to more detailed analytics. Converting your ordinary TikTok account to a business account is free. You can also utilize a third-party TikTok analytics platform, although the cost varies.
3. How many TikTok followers are required for TikTok analytics?
There is no minimum amount of followers required to begin tracking your TikTok stats. As soon as you make an account, they will be available in the app. However, some analytics, such as follower insights, require a particular data threshold to be accurate. To see your follower demographic insights, you must have at least 100 followers.
4. How do I enable TikTok’s analytics feature?
The analytics dashboard, which can be found under Creator Tools, is available to everyone.
5. What metrics does TikTok’s analytics track?
TikTok analytics include:
Views, Likes, Comments, and Shares
Demographics of the target audience
Metrics for live video