The Most Popular TikTok Trends and Where to Find Them
Understanding Most Popular TikTok Trends entails comprehending the ebb and flow of trends on the app, whether they are fleeting or long-lasting.
TikTok is brimming with new trends. Some are fleeting, such as people jazzing up their hydration on water or editing their lives like Wes Anderson films.
Other TikTok trends, such as the rise of deinfluencing or the usage of SEO in TikTok bios and videos, are more long-term. These reflect the bigger forces influencing how users interact with the app.
TikTok trends, in either case, are the driving force of culture on this social media site. They have an impact on how people interact on TikTok and what instances make it into media coverage and wider conversations. These trends are particularly appealing to Gen Z viewers, and participating in them demonstrates that you speak their language.
TikTok defines trends as consisting of three components:
Moments: Those brief prompts that appear on the app. Sometimes it appears to be a completely random notion, and other times it appears to be a premeditated effort from a business. However, something about it catches users’ interest.
Signals: Broader attention is captured when TikTok users pick up on the moment and shape their expectations.
Forces: A long-term change in TikTok that affects users’ values, interests, and requirements. A general cultural shift. Moments are enjoyable, but forces last forever.
Understanding TikTok entails comprehending the ebb and flow of trends on the app, whether they are fleeting or long-lasting.
Acting on these trends and partaking means demonstrating to your audience that you are an actual TikTok user who understands the app’s culture. Staying current will also increase your engagement.
In this article, we’ll examine some long-term patterns on TikTok, why you should be aware of them, and look at a case study.
5 Important TikTok Trends for 2023
These are some major trends to watch that have transformed how TikTok users engage.
1. Influence removal
Deinfluencing is a long-term trend in which influencers abandon the traditional promotion approach. Instead of being paid to advertise pricey things they may never even use, influencers are becoming more authentic.
For example, in a de-influencing TikTok, a creator may share practical, low-cost beauty products from the drug store rather than pricy Sephora finds. Alternatively, it could be a creator clearly not recommending a product.
The #deinfluencing hashtag on TikTok has over 515 million views, although it’s been a trend since before the hashtag was created.
Katie Mellor is a TikTok expert and the Senior Vice President of Client Service at Izea, an influencer marketing agency. She claims that, even inside the marketing sector, corporations are taking a more decentralized approach to influencer partnerships.
“Gone are the days of sending out lengthy briefs to influencers with all these key points and all these requirements,” she says. “People can speck that within a minute.”
Rather, influencers and brands are pursuing TikTok’s most valuable currency: authenticity.
“When we force creators to change their conceptual creativity in order to meet something else, it has an immediate impact,” explains Jaime Krzos, an influencer marketing strategist at Izea. She claims that the movement for authenticity has been present for a long time, “It’s just that it now has a hashtag and a name.”
Of course, the irony is that deinfluencing is, by definition, influencing. The difference is that creators participating in this trend are sharing things they truly enjoy rather than products they have been paid to appreciate.
Exemplification of TikTok Influence
In this TikTok, creator Alyssa Stephanie uses the de-influencing trend to discuss low-cost product alternatives for popular things on the platform.
She recommends $30 heated curlers from Amazon instead of a Dyson Airwrap, which costs hundreds of dollars.
2. Content that is longer and more informative
While TikTok is well-known for memes and amusement, more informative content is increasingly being posted on the app. In this trend, people treat the platform similarly to Twitter—as a place to debate current events and what’s going on in the news.
This is also how viewers consume longer video formats. While most TikToks are still under 3015 seconds long, it is now possible to submit TikToks lasting up to 10 minutes. Creators are using this option to provide more instructional content.
“I believe there will be a shift in the Tiktok audience where it becomes a platform of information rather than just entertainment,” Katie predicts. “And I acknowledge that long-form seals the gap because it permits for more knowledge to be transmitted.”
She said that, while YouTube is the second-most popular search site behind Google, TikTok is gaining up. People are increasingly searching TikTok for instructive content and expect to see it in their search results.
These longer videos can be created outside of the app using a TikTok video editor such as Kapwing.
Try these popular TikTok apps:
TikTok Video Ad Maker Convert YouTube Videos to TikTok
- Convert Instagram to TikTok
- TikTok can be repurposed from Twitch.
- Template for TikTok Safe Zones
- Informative TikTok Illustration
The TikTok hearings before the US Congress are a fantastic example of this. TikTok users were quite interested in this, and many individuals shared videos of the proceedings, often with commentary.
This TikTok is 1:22 lengthy and features an especially cringeworthy hearing clip. It has had 3.2 million views and over 38,000 comments.
TikTok SEO is a third option.
Another development, as Katie said, is the usage of apps for search. Given this, it is reasonable to use TikTok search engine optimization tactics.
TikTok’s search feature is intelligent enough to interpret natural language searches such as “What are the best blushes?” rather than examining for a distinctive phrase or hashtag. or “best workouts for leg muscles.”
The search algorithm can scan every aspect of a TikTok and return accurate results. TikTok producers are becoming more conscious of how search influences their content, captions, descriptions, and hashtags. Descriptions have grown from a sequence of hashtags to lengthier, more detailed language over time.
To participate in this trend, make sure you’re saying crucial words (either with your voice or with text overlay) as well as writing insightful and thorough captions and hashtags.
TikTok SEO Case Study
Amalie Star’s TikTok is worth a look. It’s one of the first hits for “summer outfit inspo” on TikTok’s own search engine.
Amalie did a few crucial things that helped this rank high in the search results. She began by adding a text overlay that reads “outfits I want to wear this summer.” The caption then says “Summer outfit inspiration for you” and includes the hashtag #summeroutfits.
The presence of keywords in all three locations made it simple for TikTok’s search to locate and display this video.
Check This Out: How to Add a TikTok Bio Link (and Why You Should)
4. Ads vs. User Generated Content
Another trend, particularly for TikTok advertising, is to make videos that look more like user-generated content than traditional advertisements.
While you may still see sleek, TV-quality advertising from large brands on TikTok, clever businesses understand that the greatest ads blend in perfectly with other videos on the app. That means lesser quality, the use of captions and voiceovers, and a focus on realism.
This corresponds with the de-influencing movement since people prefer to see material from producers rather than brands.
Example of a UGC Ad
Take a look at this screenshot of an advertisement from the swimwear brand Silku.
It looks nothing like a TV commercial. It consists of a couple of photos of a bikini and a pool with text overlaid.
If you didn’t notice the “sponsored” tag, you’d think it was any other TikTok video. It’s simple, requires little effort, and works.
5. Reduced Production Value
Another long-standing practice is to exclusively share videos with low video quality. It’s similar to the previous ad trend, but it applies to all users.
Again, it all comes down to sincerity. Videos with high production standards, excellent lighting, and cinematic elements work well on YouTube but not on TikTok. TikTok was designed around short videos filmed on a phone, and everything else stands out in a negative way. On TikTok, you want to try but not overdo it.
That isn’t to imply that app creators don’t use ring lights or other supplementary equipment. You still want clear sound and decent lighting in your films, which any modern phone can give. You really don’t want it to appear as if the TikTok was created by a studio and production crew (even if it was).
The evidence is also in the pudding. The majority of the most popular TikToks on the platform were created with nothing more than a humorous moment and an iPhone.
Here are several videos TikTok tagged as trending—all of them are ordinary phone videos.