What Will TikTok Pay Creators in 2023?
“TikToker” has emerged as a realistic career option in recent years, but how much does TikTok pay creators? This article delves into the numbers.
TikTok has left an indelible mark on the social media landscape, altering how we consume and create content online.
We know TikTok makes a lot of money for Byte Dance (their parent business) and advertisers. TikTok’s brand worth has increased from $18.75 billion to just around $66 billion in the last two years.
But what about the folks who create all of the stuff that has helped TikTok become so popular? Is it possible to make money as a TikTok content creator, and if so, how much?
TikTok pays creators directly via the TikTok Creator Fund. However, the Creator Fund isn’t always the best way to generate money on TikTok. To understand why, let’s look at how much the Creator Fund pays.
TikTok Pays How Much Per View?
TikTok is opaque about how much the Creator Fund pays per view, but we have some insider information from TikTok creators.
TikTok Pays How Much Per 1,000 Views?
TikTok, according to creators, pays $0.02 to $0.04 every 1,000 views, regardless of account size.
That means the pay per individual view is a fraction of a cent, or essentially a string of zeros. And not the good type of zero string. TikTok pays far less per view than other social media networks.
Consider YouTube, the clear king of ad income sharing. YouTube pays an average of $0.18 per watch, making it considerably easier to make money on the platform. When it comes to how to monetise YouTube Shorts, the average is slightly higher.
Even the most popular content creators require at least 50,000 views to earn a single $1 from TikTok’s Creator Fund. A creator of the same size would need around five views to make a buck on YouTube.
Related Article: The Complete TikTok Hashtag Guide for 2023
What does TikTok pay you for one million views?
With a rate of $0.02 – $0.04 per 1,000 views, you might make between $20 and $40 for 1 million views on TikTok. Consider the following real-world example.
Jenn Leach, aka @MillenialNextDoor, amassed 1.6 million views from a single TikTok video. Her Creator Fund award that month was $88. But that $88 wasn’t just for the viral TikTok. This payment comprised all of the videos she made throughout the 30-day reporting period (about 30 TikToks). Based on the going rate, she only made between $32 and $64 from that popular video.
Again, consider YouTube, where 1 million views may reward you up to $180,000.
Is it more difficult to achieve one million views on YouTube? Without a doubt. Making the video takes longer, viewer retention is more difficult with lengthier movies, and organic reach on YouTube works differently than the TikTok algorithm. But, still. That is a staggering gap.
Also, keep in mind that most TikTok videos do not receive 1 million views. Furthermore, increasing your TikTok views has little effect on the poor pay-out rate.
How Much Do TikTok’s Top Creators Get Paid?
The TikTok Creator Fund pays the same sum per 1,000 views to all creators in the fund, regardless of their number of followers. We know this because popular creators such as Hank Green have revealed how much money they make from the TikTok Creator Fund. And it costs between $0.02 and $0.04 every 1,000 views.
You may be wondering that this does not correspond to the net worth of the top TikTok creators. Let us investigate.
Who Are the Highest Paid TikTok Creators?
The most recent data we have comes from a Forbes report published in early 2022, which tallies earnings and follower numbers from the previous year. Here’s a list of the highest-paid TikTok influencers and how much they were earning in January 2022:
- Charli D’Amelio: She had a net worth of $17.5 million and 133 million followers in 2022. Her TikTok account presently has 150.4 million followers as of the time of writing.
- Dixie D’Amelio: She had a net worth of $10 million and 57 million followers in 2022. Her TikTok account presently has 57.3 million followers as of the time of writing.
- Greg, Avani: She had a net worth of $4.75 million and 39 million followers in 2022. Her TikTok account presently has 43.1 million followers as of the time of writing.
Of course, not all of that money came from the Creator Fund. Even if a single TikTok video from Charli D’Amelio receives roughly 10 million views on average, the cost per video is still between $200 and $400. A pittance in comparison to the millions of dollars she earns elsewhere.
The highest paying creators on the platform don’t care how much TikTok pays them because the majority of their revenues come from brand collaborations, their own clothing lines, and even television series they’ve gotten as a result of their TikTok reach.
To generate money on TikTok outside of the Creator Fund, you don’t have to be the next Charli D’Amelio. Let’s discuss about the value of TikTok influencer marketing and branded content.
How Much Does TikTok Influencer Marketing Pay?
Brands are eager to pay for your impact, and you don’t need a million followers or more to get started. Here’s how much money you can make on TikTok with brand agreements (on average) at each follower count milestone:
$1105 per sponsored post for Nano Influencers (1K – 9K followers).
Micro Influencers (followers between 10,000 and 49,999): $1600 per sponsored post
Mid-tier Influencers (50,000 to 199,999 followers): $3500 per sponsored post
Macro Influencers (followers between 200K and 499K): $5K per sponsored post
Mega Influencers (followers between 500K and 999K): $5.5K per sponsored post
Web Celebrities (1 million or more followers): $5.8K per sponsored post
Of course, these are only averages. Prices would most likely vary depending on content vertical and video duration (a company would pay more for a 10-minute TikTok ad than a 30-second TikTok ad).
As you can see, the cost per sponsored post doesn’t rise significantly after roughly 200K followers. This is because smaller accounts have higher engagement rates on average.
To expand quicker on TikTok, learn how to track your own interaction rates with TikTok analytics.
As a result, even large brands are willing to pay nano-influencers. High levels of interaction indicate that you have your audience’s attention and trust. From a brand’s perspective, this is easier to turn into revenue than a large but unengaged following.
This means that you can command higher pricing for branded video earlier in your TikTok journey than you might anticipate.
In terms of brands, how does TikTok currently assist brands in earning more money?
Does TikTok compensate brands for content creation?
TikTok is an excellent platform for potential users to learn about a product or service from a brand they are unfamiliar with. Let’s take a look at how brands can generate money on TikTok.
How Can Small Businesses Profit From TikTok?
Selling your own product on TikTok is one method to make money outside of the Creator Fund. This is one of the most effective ways for small businesses to use the channel.
According to a Hello Alice report, in 2022, 59% of small companies on TikTok indicated that being on the app helped them grow their company’s income. TikTok enabled 42% of businesses keep in business during the Covid-19 pandemic. TikTok has even helped 32% of small firms get money, according to a poll.
Individual case studies of small enterprises on TikTok demonstrate ever-increasing growth. Consider Dasha Derkach’s company, Enchanted Scrunch. She reaches her consumers with a combination of FYP and TikTok Live videos, and the @enchantedscrunch TikTok account currently accounts for 90% of her sales.
How Much Money Does TikTok Pay?
1) How much money does TikTok pay for each like?
TikTok Creator Fund reimbursements are dependent on the amount of views rather than the number of likes. The typical Creator Fund rate per 1000 views is $0.02 to $0.04.
2) What does TikTok pay for a million followers?
While the Creator Fund does not raise pay per view based on follower numbers, creators with more than 1 million followers can fetch greater prices when negotiating brand collaborations and sponsorships. The average cost per sponsored post for TikTok creators with 1 million or more followers in 2022 was roughly $5,800.
3) Does TikTok pay on a monthly basis?
Yes. TikTok Creator Fund payments for the prior 30-day period are processed.
4) TikTok or Instagram pays more?
TikTok pays less than other channels, although it pays more per view than Instagram. Because the Instagram Reels Play program was recently stopped, Reels artists no longer earn money directly from Reels views and must rely on business collaborations, sponsored posts, and other monetization methods, such as selling merch or their own products.
5) Why is TikTok so low-paying?
Unlike YouTube, which gives creators a percentage of ad revenue on their videos, TikTok does not split ad money with creators directly. Ads don’t play on your video on TikTok; instead, they play on the FYP between creator videos as part of a user’s scroll. TikTok rewards creators with the Creator Fund, which is a pool of money they’ve set aside instead of ad share. Hank Green hypothesized that when more creators join the Creator Fund, the payments for each individual will decrease since they are ever smaller pieces of a set pie.
6) How much will TikTok pay me?
Your actual TikTok earnings will vary depending on a variety of factors. If you are a member of the Creator Fund, you can expect to earn $0.02 to $0.04 per 1,000 views. In addition, depending on your follower count and engagement rate, you can run sponsored content on your channel and charge anywhere from $1000 to $5000 per post. Furthermore, if you livestream on TikTok, your viewers can directly pay you presents during the live session. You can exchange these presents for cash.